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Jason Gibb

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Extra Virgin Lovers Rejoice: This Cook Book Gathers Global Recipes Built Around Olive Oil

Nine years ago my wife and I gave up our careers as TV producers and became olive farmers. We quickly realized that it was difficult to make a...

Nine years ago my wife and I gave up our jobs in media and became olive farmers. We quickly realized that it was difficult to make a living out of good quality olive oil because there is a lot of confusion about what's good and what's bad. This situation is encouraged by the big olive oil producers (three out of every four bottles of Italian extra virgin olive oil sold in the United States are not actually legitimate). So, we started a program where you can adopt an olive tree and get the oil delivered straight from your tree. It’s completely transparent and it supports the actual farmer who makes the oil. You can even come to Italy and hug your tree.

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