Why We Love L.A.’s New Train to Santa Monica

GOOD’s marketing manager shares what it’s been like to spread the word about Los Angeles’s historic new train line.

If you’re at all familiar with Los Angeles geography, you’re probably aware that getting from east to west (or vice versa) usually requires a harrowing drive on one of the most congested freeways in the world—“the 10.” But last Friday, Los Angeles County Metro’s Expo line expanded its reach to Santa Monica, offering the first train to the popular Westside coastal city since 1953.

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Here’s Your Excuse to Finally Meet Your Neighbors

Neighborday—our hyperlocal, hyperglobal holiday—is back.

For six years now, GOOD has turned the last weekend in April into a global block party. This year, April 30 is Neighborday—a holiday all about getting a little face time with the folks who share your walls and fences.

It’s easy to be a part of Neighborday. Whether you want to simply meet your neighbors for the first time or gather them for a BBQ, we’ve created a toolkit to help you take action on Neighborday. You might use this as an opportunity to start a community project like planting a pollinator pathway or transforming a vacant lot into a pop-up park.

You can sign up to host a Neighborday gathering, too. GOOD might just surprise you with some goodies to help your promote your gathering to your neighbors.

Whatever you choose, we hope April 30 serves as an opportunity to build new, authentic connections within your community.

P.S. Post how you’re spending Neighborday to your social using #letsneighbor and we’ll re-share.


What’s GOOD at SXSW 2016?

For all those heading to SXSW, GOOD asks you to take a pause from the traditional programming and find a moment to get inspired about how your entrepreneurial spirit and ambition can be applied to help others.

The Obamas both appearing at SXSW may mark a turning point for the annual tech bacchanal. Could purpose replace convenience as a new driver in startup culture? Will SXSW become a space for those who intend to use their talents for the benefit of the masses?

GOOD wants to find out, and is heading to SXSW to help energize the SXgood Hub, a multiday convergence track focused on enlightening attendees on how to solve social and environmental issues. This intersection of creativity and impact is exactly where GOOD loves to be.

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