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Why We Love L.A.’s New Train to Santa Monica

GOOD’s marketing manager shares what it’s been like to spread the word about Los Angeles’s historic new train line.

If you’re at all familiar with Los Angeles geography, you’re probably aware that getting from east to west (or vice versa) usually requires a harrowing drive on one of the most congested freeways in the world—“the 10.” But last Friday, Los Angeles County Metro’s Expo line expanded its reach to Santa Monica, offering the first train to the popular Westside coastal city since 1953.

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