Our Prescription Labels Aren’t Just Confusing. They’re Dangerous.

These researchers are on a mission to save us from bad pill-bottle designs.

Target’s clearly legible prescription labels were designed by a School of Visual Arts graduate — and they’re the exception in the United States. Image via Bart/Flickr.

Think about your most recent prescription medication bottle. The colors, symbols, fonts, and information there each serve a specific purpose. But was that information understandable?

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Articles

DNA Detectives Can Help Track Down The Family You Never Knew You’d Lost

Go on the case with a genetic gumshoe who reunites birth mothers with their long-adopted children

It was no secret that Steve Park was adopted. He couldn’t remember a time when he didn’t know the whole story, which started in 1946 when his adopted parents took him in. Merril and Arthur Park—a big-time Hollywood agent who at one time repped Ronald Reagan—raised him in Brentwood; his sister was presented at cotillion. “It was a formal household,” he recalls. “You had to be properly dressed to go to dinner.” Park’s mother had always told him and his sister, “You kids don’t know how lucky how you were, you were hand-picked.” He liked to imagine someone going to the grocery store and squeezing the melons, choosing just the right ones.

Park had long operated under the assumption that he’d lived a decent life—a great one, really—and though he was curious at times, he’d never exactly felt a burning desire to track down his birth family. That is, until his best friend and fellow church organist Alice Rucker caught the genealogy bug. While drafting up her family tree, she started pestering him to send in a DNA test so he could figure out his lineage. After all, there were at least a few mysteries about his genes in need of unraveling, including that at age 70, he easily passed for 50.

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Features

How Money Shapes Young Minds

Wealth is one of the greatest predictors for academic success—but new research reveals that it doesn’t have to be that way

Before they turn four, children from more affluent backgrounds will have heard 30 million more words than those from low-income households. This “word gap” has had a profound impact on the worlds of parenting and education ever since it was first studied by two University of Kansas scientists, Betty Hart and Todd Risley, in the 1980s.

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Health