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Our Prescription Labels Aren’t Just Confusing. They’re Dangerous.

These researchers are on a mission to save us from bad pill-bottle designs.

Target’s clearly legible prescription labels were designed by a School of Visual Arts graduate — and they’re the exception in the United States. Image via Bart/Flickr.

Think about your most recent prescription medication bottle. The colors, symbols, fonts, and information there each serve a specific purpose. But was that information understandable?

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