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Temporality has long been a sound business strategy because of its proven ability to make consumers feel as though they have to act as fast as possible before a seemingly amazing opportunity slips away. We often find phrases like "for a limited time only," "three for the price of one through Labor Day weekend," and "check out our summer blowout sale" plastered with exclamation points framing the facades of retail stores. In the online world, Sevenly, SnapChat, and woot.com are three other great examples of temporality-as-business-strategy.

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