The Rise of Temporality in Business The Rise of Temporality in Business

The Rise of Temporality in Business

by Matthew Manos

February 24, 2014

As this chart is speculating in comparison to the chart I showed earlier, it is possible that the sort of painfully slow process of acquiring new users over the months that follow an app’s initial viral popularity can be accomplished within 22 hours, without any added cost or commitment for the developer. The best part? The moment the app is removed, it can still drive daily ad revenue from the existing user base, and it can still be a popular household name, all without the need for future updates or customer relations (both of which cost a significant amount of money).

Let’s talk about this. So, what do you think? Can a public announcement of an app’s removal, like those “limited time only” signs inspire consumers to actually download much faster? I would love to hear thoughts on this concept in the comments section below. Do you think more apps will live a life of planned obsolescence inspired by Flappy Bird? Is that ethical or fair to the user? Do you think this kind of concept could negatively effect the rate of job creation in the tech industry? What would happen if other popular products that we use daily started to disappear with just 22 hours of notice? As a side note, my high score on Flappy Bird is 97 - how about you?

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The Rise of Temporality in Business