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Rather Prepare Taxes Than Cook Dinner? How We've Redesigned Learning to Cook

Time is hard to come by, especially for cooking your own food. Over half of Americans actually consider doing taxes to be less of a headache...


Time is hard to come by, especially for cooking your own food. Over half of Americans actually consider doing taxes to be less of a headache than preparing, sharing and enjoying a homemade meal.
We generally know what we should be doing and already have an idea of what our ideal healthy lifestyle would be—a balanced approach to health, food, and happiness. But how do we make time for cooking and all the decisions that come with it: where to shop, what to buy, whether it's healthy?
We decided to design a solution to this problem. Culination is an e-learning community that connects seasoned chefs with home cooks. We bring one-on-one, step-by-step multimedia lessons authored by experts to your kitchen countertop via a mobile phone, tablet, or laptop.
With deaths due to chronic, food related diseases rampant, there is no more vital time to study the art of food preparation. And yet, pulled in a torrent of directions, what should be fun often feels like work. Healthy food and exercise routines become a distant #ifonly to tackle with a New Year’s resolution down the road. Even comedians joke about laziness and food.
Jokes aside, it’s a serious problem: most of us sacrifice our health daily because we feel forced (no time!). Food porn abounds, yet we get no closer to understanding the “how” of food creation and not just the “what” of recipes. I don’t think people watch food shows for instructional content anymore. We invariably sit there gawking at some chef stroking their ego, get hungry, and then go to the kitchen and slam a TV dinner into the microwave (or order takeout).
Our hope is to change that. Now in private alpha, Culination just launched an Indiegogo campaign to cover the cost of producing more than 100 launch lessons from our roster of celebrity chefs. These lessons will stock Culination’s “pantry” full of healthy, done-in-under-an-hour recipes that anyone could make.

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