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The NBA Does Everything Right On Social Media. The NFL Does It All Wrong

Letting players be hilarious, fun and diverse is the lesson here.

Giannis Antetokounmpo is an amazing basketball player. Watching the Milwaukee Bucks 6 feet 11 inch forward run the floor as a graceful point guard and slam thunderous, contorted dunks is pure entertainment.

But most fans remember the Greek transplant from a tweet he posted during his rookie season in 2014.

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