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How Over 90,000 Photos Were Salvaged From the 2011 Japan Tsunami

Imaging and electronicS company Ricoh helped return 90,000 photos to their owners.

The 9.0 magnitude earthquake that hit Japan in 2011 caused a monstrous tsunami, the power of which the country had never before seen. The disaster completely devastated Japanese infrastructure and took almost 16,000 lives. To this day, families still continue to search for loved ones who went missing. When the dust cleared, victims of the earthquake went sifting through the rubble in search of salvageable belongings. But in a disaster zone, rescuable objects are prioritized by their utility, and sentimental items, like photos, seem a frivolous luxury when lives have been lost.

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the OBJECTIVE
Take a photo of someone helping (another person, an animal, society, the planet).

the ASSIGNMENT
For this project, we're working with the the photography website and magazine Lomography. We're looking for great photos of people making a difference, helping out, being generally good to another person or to the planet.

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