The retailer has asked the cast of the reality show to stop wearing its clothing. Have no businesses learned from Cristal's mistakes?
Abercrombie & Fitch has long taken flack for doing everything in its power to maintain an image of white prep-school perfection. Besides the company's clothes occasionally being explicitly racist, it has for years fought off rumors—and lawsuits—claiming that its management makes a point of populating the brand's retail stores with only white sales clerks. As you might imagine, Abercrombie has always maintained that it has never engaged in discrimination. However, a statement released Tuesday, tongue in cheek or not, once again calls that into question.
According to a press release titled "A Win-Win Situation," Abercrombie & Fitch's Brand Senses Department has officially made a cash offer to Jersey Shore star Mike "The Situation" Sorrentino to get him to stop wearing Abercrombie clothing, which he does on television from time to time. The release says Sorrentino has been detrimental to Abercrombie's image and calls his hit MTV show "contrary to the aspirational nature of our brand." The statement goes on to say that similar offers have been made to the rest of the Jersey Shore cast.