Brought to you by IBM. Our Figures of Progress Q&A shares how Starbucks is taking a data-driven approach to transform the customer experience.
GOOD and IBM have teamed up to bring you Figures of Progress, our new platform that explores the different ways that information has revolutionized our world. Through videos, story profiles, and infographics, we're sharing stories about the power of data and how today's leaders in business, city government and nonprofits are finding innovative ways to use it. Here's our latest Figure of Progress interview.
As Chief Digital Officer for Starbucks Coffee Company, Adam Brotman has responsibility for Starbucks’ core digital businesses including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network. Adam leads the company’s emerging in-store digital and entertainment teams and serves as a key member of Starbucks senior leadership team.