It was June of 1973, and Freddie Mercury, lead singer of Queen and the man whose vocals remain one of the few reasonable arguments for the existence of God, had a serious problem. Queen was about to release its debut album, but they had no logo, no brand. So one night, Mercury drew up an insignia featuring the creature of each member’s zodiac sign—two lions, a crab, and fairy maidens—and lo, the Queen crest was born. It also may have been astrology’s only truly useful moment.

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