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Apes: They’re Just Like Us (When it Comes to Following Pointless Fads)

Research indicates primates may follow arbitrary trends, just like their more evolved cousins.

image via (cc) flickr user photogism

When it comes to following useless fads, we Homo Sapiens might not be the only game in town.

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"Nudging" People to Make Better Environmental Decisions

Most government efforts to change public behavior are heavy handed and preachy. In Sweden, they try to "nudge" their citizens to eco-consciousness.

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