GOOD

Best Practices: Wolff Olins Picks Clients for Maximum Impact

"We don’t think you have to either work for charity or big business, but you can put this idea of positive impact at the center of what you do."

The brand agency Wolff Olins, founded in 1965, pioneered the idea of corporate identities as “strategy made visible.” Today, it might be best known for its controversial work on the 2012 London Olympics or for designing the (RED) campaign, which raised $170 million for the Global Fund to Fight AIDS. But the firm has earned attention from the GOOD Company Project because of its dedication to selecting clients who meet their evolving standards of social impact.

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Best Practices: Keen Builds Boots in America, Not Abroad

High-tech manufacturing can give American companies an edge at home.


Prevailing wisdom has it that the path to cost-effective manufacturing is through the East: Low-cost labor in China, Taiwan and other Pacific-rim emerging markets is seen as the key to low-priced consumer goods in the United States. Keen Footwear, the Portland-based GOOD Company finalist, is bucking the outsourcing trend with a broader view of the costs of supply-chain maintenance and a new factory churning out American-built boots for American workers.

The 15,000-square-foot facility opened last year just five miles from the company’s headquarters and has two full production lines creating steel-toed boots and casual shoes. The machinery relies on a direct injection process that uses fewer oil-based adhesives and requires less energy than traditional manufacturing techniques.

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Best Practices: gDiaper's Family Friendly Workplace

"We did some Australia-y, Canada-y, socialist-y things, but the result was virtually 100 percent retention.”

Like many people without children, I live in a world of blissful ignorance about the often-messy logistics that go along with caring for a tiny proto-human. Jason Graham-Nye, the CEO and co-founder of gDiapers, a GOOD Company finalist, was in a similar place when he and his wife, Kim, had their first child and came face-to-face with the diaper situation.

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