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Best Practices: Wolff Olins Picks Clients for Maximum Impact

"We don’t think you have to either work for charity or big business, but you can put this idea of positive impact at the center of what you do."

The brand agency Wolff Olins, founded in 1965, pioneered the idea of corporate identities as “strategy made visible.” Today, it might be best known for its controversial work on the 2012 London Olympics or for designing the (RED) campaign, which raised $170 million for the Global Fund to Fight AIDS. But the firm has earned attention from the GOOD Company Project because of its dedication to selecting clients who meet their evolving standards of social impact.

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