Tweet Seekers: How Your Social Media Outbursts Influence TV Networks

MTV's VMAs attracted the most social media attention ever. How do we know? Why should we care?

The top ten social TV events, from Bluefin Labs Social TV rating data.

I watched MTV’s Video Music Awards last week, but not on TV. I watched on Twitter, where a sudden spate of Lady Gaga (drag!) and Beyonce (baby!) tweets reminded me that the network is still nominally interested in the musical arts. And I wasn’t the only one person who found the vox populi’s take on the event noteworthy.

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