MTV's VMAs attracted the most social media attention ever. How do we know? Why should we care?
The top ten social TV events, from Bluefin Labs Social TV rating data.
I watched MTV’s Video Music Awards last week, but not on TV. I watched on Twitter, where a sudden spate of Lady Gaga (drag!) and Beyonce (baby!) tweets reminded me that the network is still nominally interested in the musical arts. And I wasn’t the only one person who found the vox populi’s take on the event noteworthy.