Interactive Billboards Let You Experience the Sounds of Faraway Cities

A new series of travel ads has pedestrians using their headphones to engage with the world, rather than block it out.

image via youtube screen capture

When we travel to a new city for the first time, we often tell our friends back home that we’re “off to see the sights.” But, in truth, “the sights” represent just a slim wedge on the spectrum of senses with which we fully take in a new locale. Travel is more than just a visual experience. To really explore someplace new, we must also inhale new scents, taste new foods, and hear the ambient noises of a wholly different environment than what we’re used to.

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