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Carbon Karma: How Companies Use Forests to Offset Pollution

Why would you pay someone just to own a forest?

Erica Grieder's weekly series explores how businesses are responding to consumers, governments, and markets to make their practices and their products more sustainable.

Why would you pay someone just to own a forest?

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1,652 Solar Panels and a Herd of Sheep Can't Make a NASCAR Racetrack Green

Nice try, NASCAR, but it’s impossible for a business as carbon-hungry as high-speed racing to go green.

The Infineon Raceway, a NASCAR racetrack in California’s Sonoma Valley, has been vacuuming up praise from the environmentally-minded for its green initiatives. The raceway has a comprehensive recycling program and uses reclaimed wastewater for landscaping. It uses owls for pest-control and sheep for lawn maintenance. As part of a larger NASCAR initiative, it plants 10 trees to offset the carbon emissions of each race. It hosts races featuring electric motorbikes. Last month, the raceway announced it had swapped out the 7,000 traditional lightbulbs in a highway-side sign for 57,600 LED lights and cut the sign’s energy use in half. It also announced it had installed 1,652 solar panels, which should provide 41 percent of the raceway’s demand for electricity.

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Airport Offers Instant Carbon Offsets, While You Fly

San Francisco's airport has just introduced a new kiosk where you can buy carbon offsets for the flight you are about to take with the swipe of a...

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