Celebrity Blackout on Twitter and Facebook for World AIDS Day [UPDATED] Digital Life Sacrifice: Celebrities Go Silent on Social Media for World AIDS Day [UPDATED]
Celebrities go silent on Twitter and Facebook for World Aids Day. The only way to get Lady Gaga tweeting again is to fork over money for the cause.
Can you go without Lady Gaga tweets for a day? On Wednesday you might have to. It's part of a $1 million fundraiser for World AIDS Day called Digital Life Sacrifice. Lady Gaga, Usher, Justin Timberlake, Alicia Keys, and others all plan to deprive their fans of momentary musings until the fans donate $1 million to Alicia Keys AIDS charity Keep A Child Alive. Think of it as celebrity social media extortion for a good cause.
Keys made the recruiting calls personally. Each celebrity will also appears in a "last tweet and testament" video to make the point that we Americans care tremendously about the loss of a single celebrity life, but ignore the tragedy of millions of AIDS deaths. The money goes to treatment for children with HIV/AIDS in India, Kenya, Rwanda, Uganda and South Africa.