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Could Paying Cash Help You Eat Healthier Food? Could Paying Cash Help You Eat Healthier Food?

New research suggests its easier to load up on Oreos when you pay with plastic.

If you've ever come out of a supermarket with a cart-load of unhealthy foods, which you later regret buying (and eating), it might not just be a lack of willpower. According to a study published this month in the Journal of Consumer Research (subscription required), researchers suggest that credit cards mediate the pain of parting with hard-earned cash, making it easier to load up on Oreos, coffee cakes, and Cokes when you pay with plastic.

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