Gap has announced they're going back to the blue box after a new-logo and crowdsourcing fail.
Looks like all the fuss about the Gap's new Helvetica bold logo—which was uniformly despised and then cleverly applied, by a friend of ours, to 10 of the world's most recognizable logos—has resulted in a take-back. Gap has announced that they're going back to the original.
From the horse's mouth:
Keep Reading Show less
design culture public relations branding crowdsourcing gap logo helvetica corporate strategy business and entrepreneurshipArticles