Toronto Hacktivists Morph Sidewalk Billboards Into Street Art Canvases

Adbusters replace beer ads in the Canadian capitol with whimsical hyper local maps and one-off illustrations.

Earlier this month a collective of artists and activists hacked their way into dozens of sidewalk billboards on the streets of Toronto and over the course of one night replaced advertising with whimsical hyper-local maps and one-off illustrations. GOOD caught up with cARTographyTO, the group responsible for the adbusting, to find out more about their mission and the tactics behind their acts of creative disruption.

GOOD: So what do you have against billboards?

cARTographyTO: Billboards privatize and commercialize public spaces. These spaces are supposed to be for everyone, but are sold to those who already have the most resources and power. It is a highly inequitable distribution of voice. Most advertizing promotes an unsustainable culture of unchecked consumerism, creating artificial desire and relying on making consumers feel perpetually inadequate.

Keep Reading Show less
Trending Stories