Only need to read two chapters in the $90 textbook? What if you could download each for $3.99?
The first quarter of my freshman year of college, I bought every book my professors listed as required reading—and it cost me over $800. A few weeks into classes, like many of my peers, I was dismayed to discover that despite spending all that money on entire texts, professors often only assigned two or three chapters from each book. That problem hasn't gone away. Students are still routinely expected to buy entire college textbooks that they only need a portion of. But now publishers are proposing an intriguing solution, and they're looking at iTunes as a model.