Redefining the F-Bomb: Who Needs Feminism?

A social media campaign born out of a Duke classroom is rebranding the word "feminist."

For the 16 women behind Who Needs Feminism?, the GOOD Goes Viral challenge winner on GOOD Maker, the topic alone was taboo enough to toss Duke University and the internet into a frenzy. The organizers (and classmates) dropped what they jokingly refer to as “the F-bomb” on campus in the name of a social media campaign. Armed with a camera, whiteboard, and dry-erase marker, these women were determined to bring awareness to a matter they believe is central to everyone.

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