Author James Patterson’s new thriller might be a sign of e-books to come.
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I’ve never read anything by James Patterson, author of the massively popular Alex Cross series, as well as numerous other bestselling thrillers and mystery stories. But, after hearing how his latest book is being promoted, I’ll admit, I’m intrigued. For Patterson’s upcoming Private Vegas, marketing company Mother New York rolled out a campaign that is charmingly novel in the immediate, and has the possibility to be much more impactful in the long term.