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It Just Got Much Easier to Support Companies That Support Women

Discover how well your favorite businesses rate when it comes to gender equality for their employees.

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Consumers have power, and a lot of it. They have the power to choose not only which awesome sneaker they’ll buy or which gross sandwich they’ll eat, but which companies they’ll punish—and which they’ll support. That’s why a new app, called Buy Up Index, seeks to help consumers make easy, ethical choices. Buy Up grades a company on how good they are for women, and then makes those grades available—right on your phone.

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