Charting Our Short Memory for Food Recalls

What's more remarkable than the large-scale food recalls that follow an outbreak of disease is how quickly we forget about them.

The produce is stacking up in Germany. Big piles of cucumbers. Discarded sprouts. Slack sales for veggies. Perhaps the fear is justified, given the scope of the ongoing E. coli outbreak, but what's more remarkable about many of these recalls is how quickly we forget about them.

Look at spinach, back in 2006, after an E. coli outbreak traced to a wild boar in California. Sales slumped, but not for long, according The New York Times:

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