GOOD

Steal This Idea: GOOD Design L.A.

When the worlds of creativity and problem-solving intersect, you sometimes get beautifully practical results. That’s why we asked eight creative...

When the worlds of creativity and problem-solving intersect, you sometimes get beautifully practical results. That’s why we asked eight creative teams to present solutions to eight city problems—from how we move across the city to finding out where our food comes from—proposed by a group of Los Angeles urban leaders. The goal is two-fold: to show creatives as large-scale problem solvers that should be tapped by local government, and to demonstrate that some of the best civic ideas can come from outside City Hall.

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Coolhaus Ice-cream Sandwiches

Together at last: modern architecture, ice-cream sandwiches, and wordplay. Natasha Case and Freya Estreller founded their...

Together at last: modern architecture, ice-cream sandwiches, and wordplay.

Natasha Case and Freya Estreller founded their venture Farchitecture on the principle that eating could be improved by design-and, by extension, on the principle that food plus architecture equals wordplay. The first project developed under the Farchitecture umbrella is Coolhaus ice-cream sandwiches. Served in edible wrapping paper, the all natural desserts are named after some of architecture's best and brightest-Frank Behry, Mintimalism, Oatmeal Cinnamoneo, Mies Vanilla Rohe, and IM Peinut Butter-and will soon be found across the streets of Los Angeles in Coolhaus's renovated truck. It should be a relief for the city's summer heat, as well as an inspiration for dessert eaters everywhere.GOOD: You guys were a huge hit out in the desert at the Coachella Valley Music and Arts Festival. That must have been a great way to start a business.NATASHA CASE: The launch was awesome. We connected with the crowd I think. We even had a groupie come back with us to L.A. and vend with us. But that was the right crowd, the right age, the right demographic.

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