Some parents motivate kids by paying them for earning good grades on their report cards. Those sorts of arrangements often dissolve by college. Money, however, can be a great motivator. At least, that's what the young entrepreneurs who started Ultrinsic are betting on: that college students will essentially want to gamble for grades.
Well, if you think about it, they're really gambling on themselves, since, ultimately, they're in total control of what they earn.