GOOD

Stop Screen Gazing and Go Visit a Farm

Most of us are profoundly disconnected from food production—the lettuce, pickles, and ground beef we eat everyday arrive on conveyor belts of...


Most of us are profoundly disconnected from food production—the lettuce, pickles, and ground beef we eat everyday arrive on conveyor belts of anonymity and abstraction. Out in the periphery of our awareness we hold vague notions of farming, massive industrial kitchens, trucks, and warehouses, but these are hazy images obscured within the faceless corporations that dominate our food markets.

Our world has not always been this way! These obstructions blocking our food-line-of-sight are discontinuous with our human cultural heritage. It’s such a historical anomaly that it should give us pause. When we consider our current arrangement, we can see that alienation from our food has far-reaching and destructive ramifications. Fear not though: there are simple ways to get back on course. A great place to start is by going to a farm.

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Low-Tech Food Artisans Get High-Tech Online Home

Can technology help craft food scale up? The Bay Area entrepreneurs behind Good Eggs are experimenting with a new business model for artisans.

What would happen if some of the Bay Area’s top tech minds collaborated with some of its top foodies to produce an e-commerce site for local food? The result: Good Eggs, a new online platform that's been dubbed an "Etsy for local food" and provides the tech infrastructure necessary to help farmers and artisans spend less time filling out spreadsheets and dealing with distributors and more time making their product, building a customer base, and closing deals. The goal is to help small-scale food production scale up by creating a new tech-oriented business model.

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