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One Minute Until Impact: Heather Fleming on the Need for Design Thinking

Social entrepreneurs don't consider their business from the perspective of the people who will be its customers.

[youtube]http://www.youtube.com/watch?v=rNcPzetzHJA

Heather Fleming is a designer and an engineer who co-founded Catapult Design, a nonprofit firm that collaborates with social entrepreneurs to ensure the products and business models they've designed to change people's lives work in practice. Fleming began her career doing product development in Silicon Valley, but transitioned into humanitarian design after working with Engineers Without Borders.

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