Sustainability might be the next big battle for marijuana.
Photo by Psychonaught via Wikimedia Commons
Hezekiah Allen was given his first hard lesson in the weed business back in July 1992. It was just weeks before his ninth birthday when he heard the mechanical roar of helicopters swarming towards his family’s Humboldt County, California home. The choppers hugged close to the ground; Allen could make out the troops’ eyes as his mother ushered him into their family car and peeled down the road from their house. Allen's parents, a schoolteacher and early tech industry worker, supplemented their income by growing and selling marijuana. Now 31, Allen serves as the executive director of the Emerald Growers Association (EGA), a cannabis trade group that works closely with California’s farmers and regulators on public policy. EGA not only promotes economic vitality and social conscientiousness, but they also advocate for eco-friendly practices in the new, wildly unregulated marijuana market.