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Reclaim the Bindi Calls Out Coachella Appropriators

“My culture is not your fashion trend.”

With Katy Perry, Vanessa Hudgens, Kendall Jenner, Selena Gomez, Iggy Azalea and countless other Hollywood starlets donning bindis and henna as boho hippy fashion statements—most notably at American music festivals—the masses have picked up on the trend. This year, as Coachella kicks off the summer music festival season, South Asian women are using the internet to condemn the throwaway appropriation of their culture.

Reclaim the Bindi is a bold new movement that calls for an immediate stop to the use of cultural, religious and spiritual clothing, accessories, and decorations by people who do not belong to the groups for whom these items are sacred, special, and meaningful.

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