Can John Oliver Make “Jeff, The Diseased Lung In A Cowboy Hat” Big Tobacco’s New Mascot?

The #JeffWeCan campaign mixes iconic mascot imagery with realistic health complications

image via youtube screen capture // last week tonight with john oliver: Tobacco (HBO)

That the tobacco industry spent decades cajoling, manipulating, and downright lying to the American public regarding the dangers of smoking is beyond question. Fortunately, thanks to ongoing efforts by both lawmakers and activist groups, the health risks posed by smoking are now common knowledge in the United States, and as a result, domestic tobacco use has dropped significantly. No, it’s not a problem solved, but given the degree to which tobacco use was once considered an indisputable facet of American life, it’s truly impressive progress.

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