We asked you to redesign the recipe. The winners are in and that means one thing: Time to get cooking.
Where you shop, and what the bag, bottle or box looks like, is as good an indicator of your class and what you think food is as any survey. Food packagers direct our buying decisions every day, and maybe that tricky cultural shift could be accomplished in the supermarket aisles.
A decade ago, designer Jessica Helfand, wrote a passionate defense of the written word (and of typography in particular) to her then two year old daughter, Fiona. Well, it actually was an essay commemorating the second edition of David Carson's The End of Print, (which was published way back in 1995, ages before Kindles, iPads, and Smartphones and had precious little to say about technology's rapid encroachment).