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Are Cap’n Crunch, Ronald McDonald, Toucan Sam, and the Keebler Elves Headed the Way of Joe Camel?

The message from Washington: Make products healthier or stop advertising to kids.

In the first four days of the year, food companies spend more on marketing their products than the Robert Wood Johnson Foundation, by no means a small organization, spends fighting childhood obesity over 365 days. In 2008 alone, companies shelled out $2 billion on advertising, games, social media, toys, touting sugary cereals, French fries, and salty crackers specifically to children.

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