Writing for PSFK, Floyd Haynes recounts his reversal from iPhone fanboy to smart-phone abdicator. The combination of muffled conversations, dropped calls, and a creeping feeling that constant connectedness was complicating his life prompted a quest for simplification. That's precisely what he found in John's Phone, the world's simplest mobile phone. It's made by the Dutch design company John Doe Amsterdam.

Here's a video of Haynes's first look at the phone.