The Danish toy company is set to invest massive amounts of cash to help find greener materials for their products.
Image by Benjamin Esham via Flickr
Go into almost any home with children, and you’re likely to find Legos. Maybe the kids put together one of the brand’s many specialty sets, recreating a scene from Star Wars. Or maybe they just followed their imaginations, building something strange and unique. Perhaps the pieces are just scattered all over the floor, and as you step unassumingly into the room, you stumble on the bricks’ trademark pointy corners, howling in a familiar pain that takes you back to the heady, magically creative days of your own childhood. In any case, there’s a lot of Lego out there—according to Tim Brooks, Senior Director of Environmental Sustainability at Lego, there are more than 90 times as many Lego pieces as there are human beings on Earth. So it’s a relief to hear that the company is investing one billion kroner (over $150 million) to sustainably replace the oil-based plastics used to make the ubiquitous toy bricks.