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Levi Strauss Senior Global Marketing Manager Erik Wolsky met Oakland artist and teacher Keith “K-Dub” Williams at an event in San Francisco’s FTC Skate Shop earlier this year. Williams, who stands about 6’5” with long dreadlocks, a scruffy beard, and wide shoulders, laid out his dream of rebuilding “Town Park,” an all-wood skate park in West Oakland’s DeFremery Park, into a more permanent, professional cement design. When Wolsky heard Williams explain it, he loved the idea and vowed to help.

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Life's Blueprints: Levi's Takes a Cue From Bees To Make Stronger Jeans

Levi's is seeking inspiration in the way bees build their hives to improve the durability and strength of its clothes.

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When the collapse of Braddock, Pennsylvania's steel industry coincided with a population exodus in which 90 percent of its residents departed, a once vibrant city was on the verge of becoming a ghost town. But in recent years, seeds of change have begun to germinate. Led by an unlikely young mayor, the near-deserted Rust Belt town is attracting a new creative class who, together with longtime residents, aim to transform blight into a bright future.

In partnership with Levi's, we present the first in a series of videos about Braddock and its people, made by IFC and the Sundance Channel.

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