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Cuckoo for Cocoa Processing: Making Chocolate—Not Just Picking It—Helps Madagascar Develop

Madécasse’s high-quality export model can help developing countries boost their economies.



In northern Madagascar, the village of Anketrakabe lies 60 kilometers from the nearest paved road. There, farmers without running water or electricity grow cocoa beans that, unlike most of Madagascar’s cocoa harvest, will not be sent to far away Europe for processing.

These farmers partner with the Brooklyn-based chocolate company Madécasse (pronounced mah-DAY-cas) and ship their cocoa to the capital city—still a three-day journey at best—where it is transformed into chocolate bars before being shipped to retailers across the globe.

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