Guerilla Research Improves the Boba Guys' Taste

After our taste buds went haywire one summer night following a 10-hour taste-testing marathon, we turned to our customers.

Over the past few weeks, we have been working on a new formula for our main flavor, a traditional boba milk tea. Instead of working on the formula in our “lab” like we did prior to launch, we decided to bring the R&D process to the public.

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