We think the standard text recipe can be improved. Help us inspire a new generation to cook with clear, simple, easy-to-understand graphic recipes.
[Update March 10, 2011: See the submission here.]
If you believe everything that Michael Pollan tells us, people are doing less and less cooking. They're flopping down on the couch and watching other people cook on the Food Network.
<p> Maybe that has something to do with the way recipes are written. Cooking should not be like changing a tire or fixing a hard drive. It’s supposed to be fun.</p><p> We'd like to see what you can come up with. What do you think would inspire better cooking—or just getting cooks into the kitchen in the first place? </p><p> <strong>the OBJECTIVE</strong></p><p> Inspire a new generation of cooks and non-cooks with clear, simple, easy-to-understand graphic recipes.</p><p> <strong>the ASSIGNMENT</strong></p><p> Redesign a recipe. It can be hand-drawn or hand-printed. Photographic or typographic. Wordy or wordless. Vegetarian, pescatarian, or omnivorous. Just make it original, interesting, and—above all—appealing.</p><p> <strong>the REQUIREMENTS</strong></p><p> Please submit your recipe <a href="http://good.submishmash.com/Submit/3521/">here</a>. It should be a JPG and under 5MB. We'll contact the winner for higher resolution pieces. We’ll take submissions now through March 1.</p><p> The winning entry will be selected by GOOD's staff, <a href="http://winterhouse.com/helfand.html">Jessica Helfand</a> (graphic designer, author, and founding editor of <a href="http://www.designobserver.com/"><em>Design Observer</em></a>) and <a href="http://www.wd-50.com/bios.html">Wylie Dufresne</a> (restaurateur, philosopher, and chef at <a href="http://www.wd-50.com/">wd~50</a>, as well as the son of a designer).</p><p> The winner will be announced on April 2 and featured on our homepage. We’ll send a GOOD T-shirt and a free subscription (or gift subscription) to the winners.</p><p> <strong>RESEARCH and INSPIRATION</strong></p><p> I put together a slideshow of inspiring recipes that I've found in the last couple of months. These are just ideas. But feel free to click a lot. We like the traffic.</p><p> Then <a href="http://good.submishmash.com/Submit/3521/">send us your recipe redesign</a>! If all goes well, the recipe redesign cook-off may be coming this spring.</p>
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