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Hot Wheels: 100 Designers Create 100 Simple Wooden Cars That Kids Love

100 Italian designers created wooden cars, intended as toys that kids would actually want to keep.

Italian designer Matteo Ragni was tired of giving his kids toys only to watch them lose interest after a couple of hours of play. His solution? Try to design a toy that kids could form an emotional bond with—something they would actually love. After watching countless cheap toys break, he also wanted to make a toy sturdy enough to last.

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