Lessons From the End of the Free Starbucks Card Experiment (UPDATED) Jonathan's Card Starbucks Sharing Experiment Shut Down
You can't use his Starbucks card to get free coffee anymore, but Jonathan's card inspired a community of sharing that will carry on.
Starbucks has put an end to a the Jonathan's Card free coffee bonanza, citing concerns about fraud. As we reported last week, mobile app developer Jonathan Stark accidentally kicked off a massive experiment in collective consumption and mobile currency when he made his Starbucks card available for anyone to use or fund. Stark's project may be over, but it's inspired the community he created to carry on its legacy through new communal cards and other good deeds.
"This proved that people are generally good," Stark tells GOOD. “Way more people involved, from a person by person basis, did the right thing."