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How Google’s New Search Preference for Mobile-Friendly Sites Will Affect Small Businesses

If a search result appears on page two and no one is around to click it, does it even exist?

Previously, maintaining a mobile-friendly website was seen as more of a competitive edge—a bonus. As they become more widespread, businesses that struggle or refuse to keep up with the times will be bumped back and cast down to the deepest, darkest search pages where the sun don’t shine.

Google's mobile-friendly test

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