Food is a central part of New Orleans culture, yet many food trucks have stalled in bureaucracy. How to launch a movement to support these businesses?
The food truck phenomenon is sweeping the nation, bringing culinary diversity and urban engagement to hungry citizens—not to mention creating jobs. Yet in New Orleans, like many cities, food truck culture is running up against severe policy opposition, from antiquated health codes to parking restrictions to threats from brick-and-mortar restaurant owners. How to help these small businesses succeed? At GOOD Ideas for New Orleans, the team tasked with advancing food truck reform created a campaign to increase the visibility of these startups.