GOOD

For Ramadan, Coca-Cola Eschews Labels and Asks Us to Do the Same

Soda company’s new campaign encourages us all to look past first impressions.

image via youtube screen capture

For the last several weeks, and continuing until July 17th, Muslims around the world have been celebrating the holiday of Ramadan, during which observant practitioners traditionally fast during daylight hours, eating and drinking only after dark. To mark the occasion, Coca-Cola has temporarily removed its iconic signature from pop cans sold across the Middle East, replacing its familiar calligraphic name with a simple message of open-minded tolerance.

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Michael Bloomberg's Group Stole a GOOD Designer's Ideas

After his designs were copied by the new centrist No Labels group, we asked Thomas Porostocky some questions.


Thomas Porostocky has had an interesting week. Porostocky is a designer and a friend of ours here at GOOD. He first came to our attention because of a project he works on called We Need More Party Animals, which is an organization devoted to stopping partisanship and which features many animals designed to look like the traditional Democratic donkey and Republican elephant. We featured stickers of these animals in our first issue, and Porostocky has done a bunch more work for us as well.

In the middle of this week, Michael Bloomberg and a host of other centrist politicians launched an organization called No Labels, which is also designed to stop partisanship and which had a design featuring very familiar animals dressed up in red, white, and blue. The internet got all over this, which resulted first in a small feud—through the media—between Porostocky and Dave Warren, the designer from Fly Communications, which was hired by No Labels to create their identity. The back and forth is funny (never tell someone to google you, as a retort), and you can read it here. After first denying the charge and then admitting to accidental theft, No Labels pulled the design.

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