Murdoch's PR Problem: Two Experts Do Damage Control

After the News of the World scandal, Murdoch's other outlets need to assure us they're legit. Experts tell us how.

When the news got out that Rupert Murdoch's British paper News of the World had illictly hacked into cellphones, the paper folded and people called for a boycott of the gargantuan Murdoch empire. Unfortunately, as we mentioned last week, the latter is nearly impossible given how many outlets fall under the umbrella of News Corporation's media conglomerate. Some of them, including Fox News and the New York Post, aren't exactly known for their ethics, but others are highly respected, especially the venerable Wall Street Journal.

Just because a major boycott isn't likely, that doesn't mean the public is feeling warm and fuzzy toward News Corporation. The media company has a major PR problem on their hands, a scandal that goes beyond an isolated incident and delves into huge issues of press regulation and media standards. How can News Corp make us feel better about consuming its products, if even its own CEO seemed to have no idea how the company is run? I solicited advice from experts on how outlets like the Journal can win back the public's trust.

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