These days, the seemingly selfless act of “charitable giving” has been transformed: giving has also become receiving. Witness the trendy BOGO (buy one, give one) shoe and specs shops that seamlessly kill two birds with one stone, merging altruism and style in a single purchase. While giving for giving’s sake is great, these side benefits are powerful incentives. In fact, rewards might be just what people need to support environmental causes.
"The other day I made a comment on someone's blog and I noticed I was the only one that put my online pseudonym into the name field," MetaFilter founder Matt Haughey once wrote of the changing nature of online self-identification. Haughey had found himself the lone alias in a field full of real-life, first-and-last-named commenters. "This is one of those moments when you notice you're becoming a dinosaur," he wrote.
Her treatise, on the pathetic state of web education (both at the high school and college level) details how dated material is not only creating a disinterested generation of web designers and developers, but negatively impacting the future economic viability of whole countries.