GOOD

New Website to Put the Joy Back Into Our Purchases

Wooly wants to be the Sotheby’s for a new generation--while quietly taking part in the sustainability revolution.

Wooly's first offering.

Rudy Adler, a long-time friend of GOOD, formed Wooly to create an alternative to rampant mass-consumerism.

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Just as food labels help consumers make healthy decisions, a new product from GoodGuide (no relation to GOOD) can aid them in making socially responsible purchases.

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