Wal-Mart's Eco-Friendly, Anti-Aging Make-Up for Eight-Year-Olds Wal-Mart GeoGirl Eco-Friendly Make-Up Line Targets Tweens
GeoGirl is a text message-themed make-up line for tweens. It's eco-friendly, anti-aging and patently unnecessary.
Wal-Mart is targeting the tween market with a new eco-friendly cosmetics line, GeoGirl, according to WWD. The all natural intro-to-make-up line is all about building habits: both healthy and unsettling.
Wal-Mart touts the eco-element to WWD, “GeoGirl is about teaching this generation about beauty care in a responsible way. This [line] is a great learning experience for us to determine how to communicate with this generation.”