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What Pantone's Color of the Year Means in Cultures Around the World

Pantone's color of the year is Emerald. What does that mean to people around the world?

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Ethical Style: Pantone's 'Tangerine Tango' and the Ethics of Color Forecasting Pantone's 'Tangerine Tango' and the Ethics of Color Forecasting

You may have a closet full of blues, but if the shade is a bit off of Pantone’s predictions, it’s rendered instantaneously passé.


Every Thursday, your Ethical Style questions, answered.

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The Color of Change: Can Colorful Images Help Solve Social Problems?

The partnership between Pantone and design students assigned a color to each of eight social issues.

Color already plays a major role in communicating messages: Just think of those bright yellow Livestrong bracelets, red T-shirts for Bono's (Red) campaign to fight AIDS in Africa, or all pink everything for breast cancer awareness. Now, a new collaborative of design students and color specialists wants to strengthen the connection between color and cause.

The "Color in Action" project began when Pantone, which sets color standards for design industries, approached the graphic design students of San Francisco's Academy of Art University with a challenge: How can color be used as a social vehicle to create change?

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